TOKYO - Sony Corp. Chief Executive Kazuo Hirai consider other alternatives next year after the business line of smart phones (smartphones) continued to decline. If next year is still a loss, does not rule out the possibility of Sony to develop other businesses.
After losses in recent years, Hirai was able merustrukturisasi business. Repair business began to feel the cost efficiency and the termination of the loss-making business lines such as PC production. In addition, Sony strengthens sales of image sensors and videogames. Unfortunately, the smart phone business lines continued to decline.
"We will continue along our businesses are on target with the scenario to make changes next year. However, we do not exclude the possibility of other alternatives," said Hirai told Reuters on Wednesday (7/10).
Sony and other Japanese electronics companies struggled to compete with other Asian producers from selling cheaper products such as Samsung Electronics and Apple Inc. even face Based on data from the company last year, including products Sony Xperia only have a market share of 17.5 percent in Japan, and less than one percent in North America.
The Company has lowered its target in July for the communications business unit into a loss of 60 billion yen from the previous forecast loss of 39 billion yen. "I feel a change in our electronics business showed improvement. The results of three years of restructuring began to appear. But we still need to restructure line of smart phones," he said.
Yoshinori Hashitani Sony spokesman said the company is still in the target to achieve a profit in the mobile business next year through efficiency. "Restructuring the mobile business goes according to plan and we tried to make a profit in the next fiscal year. At present, we have no plans to stop mobile business," he said.
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